The power of the football shirt is an almighty strong representation as to who we are. A chance to express united passions with the crest shielding the heart they come in designs that defy convention and stretch from the performance on the pitch to the style in the street. In a series of inspired portraits that champions the strong look of a classic shirt with contemporary style, our man Christian Gideon brings forth the #untitledkitproject.
Like a tattoo you can take off, the shirt is symbolic not just for who you support but what a team or a club is about. Also a universal language that travels the globe, you could be in New York or New Guinea and a Liverpool shirt from 1997 could look as fresh as ever.
What's more, with brands looking to inspire with every release, the shirt is forever a statement of intent as a season or tournament begins to take shape.
A creative game on point all over, Christian Gideon has captured a range of shirts with this series of shots. The gems from Fly Nowhere in collaboration with New York's Football Cafe right through to a Colombian classic from Reebok. Time to don the colours, wear your shirt with pride. You can see more work from Christian here.
