Creative Soccer Culture

Umbro x House of Holland AW17 Collection

Umbro team up with House of Holland for a second instalment of their hugely successful and beautifully nostalgic sports-fashion collaboration. Popping patterns and stylised statements.

Each piece from the 23-strong collection is galvanised in Umbro's iconic football-led design and typeface, and twisted with the playful and provocative charm of signature House of Holland style. No brand has a better understanding of Britain's football culture than Umbro, and the Double Diamond references archive strips in this exquisitely-retro second collab.

Taking traditional football shirt templates and updating them with bright and bold checkerboard prints, the collection further installs Umbro as one of the leading charges in the modern race of marrying football into fashion circles and vice versa.

Classic sporting blues and red are prominent throughout the collection, whilst the introduction of hoodies in lime green and vibrant orange reference the eye-catching style for which House of Holland is renowned for. Star print tees, bomber jackets with repeat logos, jersey joggers, and printed shorts complete the Autumn/Winter line-up. Strong from head to toe. 


The full Umbro x House of Holland AW17 Collection is available from September 1st at selected stockists and at


The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.