Creative Soccer Culture

Soccer Aid & adidas Announce New Partnership With 2024 World XI Shirt

Tickets for the 2024 Soccer Aid match went on sale this morning, and to coincide with that the new World XI jersey was revealed, marking the first time that adidas have produced kit for the event.

Soccer Aid has been a fixture in the football calendar since its debut in 2006, raising much needed funds and awareness for UNICEF. Now, ahead of the 2024 iteration, which is set to take place on Sunday, 9 June at Stamford Bridge, the new limited edition kit for the World XI side from adidas has been revealed. Meanwhile, England will take to the pitch in a specially commissioned Euro ‘96 kit. This is ahead of Euro 2024 – the first game of which is just five days after Soccer Aid.

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The World XI kit features a predominantly black look, broken by the use of a repeating circular graphic through the body that reveals a sky blue base. Vivid pink accents in the branding, crest and side strips frames the look.

Bobby Brazier, Sam Thompson, Erin Doherty, Frank Lampard, Stuart Broad, Eden Hazard and Gladiator’s Diamond will all make their debuts. England have won five times since the game began in 2006 – but their last victory came in 2018. They trail the Soccer Aid World XI FC who have won the fixture seven times – and are on a record five-year winning streak.

With a host of celebrities and footballers still to be announced for Soccer Aid ‘24, it is worth remembering just some of the A-list stars who have taken part in the match previously: Stormzy, Idris Elba, Damian Lewis, Will Ferrell, Mike Myers, Woody Harrelson, Diego Maradona, Zinedine Zidane, Ronaldinho, Alan Shearer, Wayne Rooney, Luis Figo, Edgar Davids, Alessandro Del Piero, Clarence Seedorf, Andriy Shevchenko, José Mourinho and Eric Cantona. Player announcements for the ‘24 match will continue until the week of the game.

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Since 2006 – when UNICEF UK Ambassador Robbie Williams co-founded the concept – Soccer Aid for UNICEF has raised over £90 million, all supporting UNICEF’s vital work helping millions of children around the world have happy, healthy, play-filled childhoods. Soccer Aid for UNICEF 2023, at Old Trafford, raised a record-breaking £14.6 million.

The money raised from this year’s game could help UNICEF protect children from disease and malnutrition, support their mental health and respond in times of crisis, so they can get back to learning when schools are destroyed. It could also help provide vaccines to prevent common childhood diseases such as measles, so that children around the world can grow up happy, healthy and able to play.

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The adidas Soccer Aid 2024 World XI shirt is exclusively available for preorder now at prodirectsport.com/soccer

Tickets for the game are on sale now via socceraid.org.uk/tickets with a family of four able to attend for £60 – two adults and two children. Tickets include access to a pre-game ‘Fan Zone’ and ‘Player Arrivals Area’.

Author
Daniel Jones

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