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233 Articles

Advertising & Branding

Zlatan To Launch Signature A-Z Label

June 7. That's when Zlatan Ibrahimovic takes over a little bit more of this fine world that we live in. The king of confidence has announced that his own sportswear brand 'A-Z' is coming and that us mere mortals can get in on the action soon.
Advertising & Branding

The Best Of: Nike Tournament Adverts

The Nike tournament advert will forever be key date in the international calendar. It marks the end of the domestic season and fuels the fire for what's to come. Ahead of their Euro 2016 film release we've taken a timeline trip from '94 to '14. Twenty years of epic premieres.
Advertising & Branding

Nike Extend Barcelona Deal Until 2026

Barcelona announce mammoth long-term kit deal with Nike, exceeding Manchester United's and Real Madrid's deals with adidas.
Advertising & Branding

Storelli Presents: The Dark Side of the Beautiful Game

Last year Storelli announced themselves as the new kids on the block with their confident swagger and game-changing attitude to protection. Now, the Brooklyn-based brand have recruited two of football's big boys to join their movement as Iker Casillas and Chelsea's Oscar become the first to sign up.
Advertising & Branding

PUMA launch '#CHOOSETRICKS and Play Loud' Campaign

Bringing the strong stable of elite players that don the Big Cat, PUMA have launched their '#CHOOSETRICKS and Play Loud' campaign. Taking them beyond the season and into the summer, this short film brings the 'Tricks' back into the mix.
Advertising & Branding

Southampton Announce Under Armour Deal

Under Armour have increased their presence in the Premier League by announcing a seven-year partnership with Southampton FC.
Advertising & Branding

Under Armour Sign Jonathan Tah

Under Armour have bulked up their Clutchfit squad with the announcement that Bayer Leverkusen defender Jonathan Tah has joined the brand.
Advertising & Branding

Europecar Road Trip with three Arsenal players

Sure, it may well be a simple marketing ploy for us to rent a car and head to the hills, or better yet, 'Dinosaur World', but this video from Europecar adds a little more play to the approach.
Advertising & Branding

Tea Time With Cristiano Ronaldo

Life as one of the most famous sport stars on the planet is no doubt a crazy one. Being recognised in all walks of life must take its toll on a man eventually. Long gone are the days of a quick autograph, the camera phone is the culprit for celebrities nowadays, meaning every trip to the supermarket, dog walk or cafe will be on social media 30 seconds later.
Advertising & Branding

The Walkers 'Choir of Champions'

Walkers and Gary Lineker took the 'Choir of the Champions' to London, Madrid and Munich to surprise members of the public with impromptu renditions of that glorious UEFA Champions League anthem.
Advertising & Branding

Rio Ferdinand Stars In 'The Substitute'

Rio Ferdinand goes undercover with Heineken on their new ‘Champion The Match’ campaign for UEFA Champions League nights. Research shows that the UK work longer hours than the rest of Europe and Rio is tackling that head on. Overtime on a Champions League night? No chance.
Advertising & Branding

Under Armour 'Rule Yourself' with Memphis Depay

In lacing up the latest from the world of Speedform from Under Armour, Memphis Depay has experienced an almighty change of form. Taking the game to the opposition over the last few weeks, Under Armour have also come to the fore is similarly striking style. Their 'Rule Yourself' campaign testament to that.
Advertising & Branding

Juan Mata For 7 Loewe Anónimo

Juan Mata isn't your average footballer. The Spanish midfielder is an intellectual with his grace and composure on the pitch matched by his style, class and personality off it, demonstrated in Loewe Perfume's latest campaign.
Advertising & Branding

Lionel Messi x Gatorade | 'Don't go down'

To rise to the top of the game year on year, the relentless drive of Lionel Messi is unquestionable. In partnership with Gatorade, the brand have celebrated his determination in staying on his feet while other try and take him down.
Advertising & Branding

Under Armour Sign Granit Xhaka

Under Armour increase their ever-growing pool of professional players by signing a deal with talented Borussia Mönchengladbach and Switzerland midfielder Granit Xhaka.
Advertising & Branding

Dark Light | Nike x PSG x Bonsoir Paris

The window display is an art form of diverse proportions; get it right and it's a celebration of creative success. This collaboration between Nike and Bonsoir Paris to launch the PSG 'Dark Light' kit is testament to that.

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