Combining a stripped back approach with a traditional look, Adidas have revealed the Arsenal home shirt design for the 24/25 season. The main point of note is that it features the Arsenal cannon in place of the club crest on a home shirt for the first time in 35 years.
A club crest is an integral part of any shirt design, denoting not only identity, but a feeling of a club’s history and heritage. To stray from tradition is a risky proposition, but its a road that Arsenal and adidas have ventured down frequently in recent seasons, replacing the club’s traditional crest with the stripped back cannon on one kit per season since the away kit of 21/22. This season though, they’re going all-in, using that iconic cannon on all of their kits, and that starts with the home shirt.
Set to be debuted by Arsenal Women when they take on Brighton in the final match of the WSL season on Saturday 18 May, the new home shirt is presented in a traditional red and white but with a slick navy addition in the Three Stripe branding – an accent that was last used in the 21/22 home shirt. That navy also features on the side panels, creating a seamless connection between shirt and shorts. The use of a unique structured fabric throughout creates a textured feel that becomes far more apparent when viewed up close. And then there’s the cannon, which features outside the crest on the home kit for the first time since the 1989/90 season.
Sam Handy, SVP of Product and Design at adidas said: “We anchored this season in the iconography of Arsenal – and there is no more iconic symbol for Arsenal than the cannon. In development, we revisited the archive and reviewed years of design and collaboration, the core elements of the club’s identity to players and supporters.
So, this season is all about the cannon, the role it plays in the legacy of the club and reintroducing it to a fresh generation of supporters and players.”
Pick up the Arsenal 24/25 home shirt at prodirectsport.com/soccer
